How the West Went Wild Over SHEIN brand

Customer engagement

How the West Went Wild Over SHEIN brand

GenZ’s rising star

It seems like just yesterday SHEIN emerged on center stage as a leading e-commerce spectacle. Offering its customers affordable, yet trendy pieces, the brand has made its way into the hearts of Gen Zs (and millennials alike) around the world. From apparel, to shoes and accessories, and more recently makeup, the brand has everything you’re looking for to stay on trend. But what’s unique about SHEIN is its ability to push clothing in a way that is guaranteed to sell through its algorithm that identifies up and coming trends. The company then creates new products based on those trends and sells them in small batches, in turn increasing production only when a product performs well – a great way to ensure it’s not wasting energy on dead-end products that’ll end up in a landfill later.

Hop on the Shein bandwagon, y’all!

So why did the West go wild over Shein and kick Amazon to the curb? As you’re probably aware, Amazon is to the West, what Taobao and Tmall are to China. Over the years, Amazon has firmly occupied the top of the list for most popular shopping sites frequented by the average American consumer. However, in 2020, Shein treaded to the top as a contender in a survey conducted of over 9,800 American teenagers with an average age of 15.8 years and an average family income of $67,500. It was clear that younger consumers were starting to jump on the Shein bandwagon.

But what you’re probably wondering is how they even caught the eyes of those consumers?

Insert Micro-Influencer Marketing , an extension of Affiliate Marketing.  Put simply, Affiliate marketing is when a business rewards its customers for promoting its products and bringing in newbies to the mix. What Shein did (so effortlessly) was employ the power of affiliate marketing in order to grow its loyalty program. Word-of-mouth is a killer – in a good way of course. 

$100 Coupon, anyone?

API stands for ”Application Programming Interface.” APIs are a set of rules and protocols that allow two different software programs to communicate with each other. When an app is installed on your Shopify store, it will often use the API of another app in order to connect to Shopify and do its job.

For example, if you install an SEO app, it will likely use the API of a Google Analytics account in order to track data about your website traffic and activity. This allows apps to talk to one another and share information without having to go through manual input or complicated processes.

Shopify’s open platform makes it possible for developers to create powerful integrations using its suite of APIs. This means that as a business owner, you can find an app that does exactly what you need it to do without having to worry about whether or not it will work with other programs.

If an app needs access to other programs, it can use the API of those programs in order for it to work correctly. For example, if you want your Shopify store’s inventory data sent automatically into a spreadsheet every week, then there’s no need for anyone with programming skills on staff – just install an app that uses Google Sheets’ API instead (or any  other program).

How to choose a Shopify app?

A successful rewards program stands out from the competition by being memorable.

When you’re looking for an app to add to your store, it’s important to think about what you want the app to do. Not all apps are created equal, and some may be more suited for your needs than others. Here are a few things to keep in mind when choosing:


  • What features does the app have?
  • How will the app improve my business?
  • Is the app compatible with other programs I use?
  • Do I need to pay for this app? How much will it cost?
  • Is the app easy to use?
  • Does it integrate with other apps on my store?
  • How does the app help me measure success or monitor data about what happens on my website?


For example, if you want to add a product review system to your Shopify store, then look for an app that integrates well with other programs like Mailchimp and Klaviyo. If they don’t work together as seamlessly as possible (or at least close enough), then chances are that some customers will leave negative feedback because their email didn’t get sent out properly due to technical issues between different platforms. You also want something easy enough to use so people require minimum to no training upon the first use (no one is looking for more work when it comes to online shopping.  

Once you’ve answered these questions, you can begin to narrow down your search and find the perfect app for your business. Like we mentioned before, not all apps are created equal – some will offer more features than others, so it’s important to read reviews and compare pricing before making a decision.

The best way to find an app is by browsing through the Shopify App Store. You can filter apps by category, function, or price range to find the one that fits your business needs. Remember to always read the reviews, as ! other business owners are a great source of information when it comes to finding the right app for your store.

Gamiphy- a vanguard in gamification-fueled loyalty programs

Gamiphy- the gamification-fueled loyalty app with customer centric analytics that’ll boost your company’s conversions and sales could be a literal game changer for your eCommerce store.  

With Gamiphy, you can create customized rewards programs for your customers, track player activity and progress, and see real-time analytics on how your games are performing. But that’s not even half of it. With cool features like live-selling, social missions, and trivia, Gamiphy offers a little bit of everything for any type of customer that enters your store. 


Gamiphy effortlessly integrates with Shopify and can be installed to your store in less than 10 minutes, providing powerful features like automatic redemption of rewards and points, leaderboards,achievements tracking, and deep insights into player behavior. What’s more, once customers leave your site, your company’s journey with them never has to end. With Gamiphy, personalization is really taken seriously (and to another level). Your customers can start receiving targeted ads and promotions, as well as emails and SMS marketing. Even more, once they return back to your store, they’ll be met with even MORE personalized content suited to fit their needs and likely increase the chances of purchase probability. 

Plus, it’s totally free to use! So if you’re looking for a way to keep your customers engaged and coming back for more, Gamiphy is the perfect app to put your business on the map.

Get your personalized demo

Looking to

Grow your eCommerce sales?

Use Gamiphy now on your store and boost your sales and conversions

Subscribe now and receive our weekly updates and newsletter


Thank you for submitting

Please choose your platform


E-commerce platform

Largest eCommerce platform with everything you need to sell online or…

Shopify Plus

E-commerce platform

over 10,000 of the world’s most innovative brands have their stores on Shopify Plus…


E-commerce platform

The fast growing open source e-commerce solution, where you can grow…


E-commerce platform

Sell online, in-store, or on-the-go with Ecwids automatic inventory and…


E-commerce platform

The multi-channel commerce experiences for B2B and B2C customers…


E-commerce platform

Boost your brand growth and provide your customers with immersive…

Big Commerce

Big Ecommerce

E-commerce platform

Sell online, in-store, or on-the-go with Ecwids automatic inventory and…

Custom Built

Largest eCommerce platform with everything you need to sell online or…