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How the West Went Wild Over SHEIN brand

So why did the West go wild over SHEIN and kick Amazon to the curb? As you’re probably aware, Amazon is to the West, what Taobao and Tmall are to China

February 10, 2022 No Comments

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What it Takes to Lead in the Loyalty Space

Last year, Estee Lauder’s Loyalty program was named one of America’s leading loyalty programs on NewsWeek’s List. But what did Estee Lauder do differently than other cosmetics brands did?

January 11, 2022 No Comments

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